The Well Society aims to have a controlling shareholding in Motherwell as a community-based football club

The principles on which the club will be run are to:


  •  attract players of the highest calibre and play at the highest level in accordance with its available resources
  • support the development of a successful Youth Academy, encouraging local young players not only to develop their footballing skills but also their broad education and training. The Academy will be a source of talent to be nurtured and encouraged, giving local youngsters the chance to succeed
  • be managed by appropriately qualified coaches who have empathy with the aims and values of a community club and Motherwell in particular

Governance and Finance

  • appoint directors based on their qualifications, skills and experience in accordance with Well Society members’ wishes.
  • run on a financially sustainable basis. Its budget will be established and implemented in accordance with realistic assumptions about projected income and expenditure. It will plan to at least break-even or achieve a modest annual surplus
  • generate income through a number of revenue streams including, for example, attendance fees, commercial activities, season ticket sales, and sale of players
  • be efficient and cost-effective
  • avoid administration by formulating and maintaining a financially sound, self-sufficient business model, ensuring the club operates within its means. 

Community and Fan Participation

  • be an exemplary community-focused, family-friendly football club, operating for and on behalf of its fans and the community as a whole
  • productively engage with the fans and community organisations, businesses, sponsors, schools and colleges, and other key stakeholders
  • communicate regularly with fans through a variety of media
  • consult shareholders, fans and community stakeholders on significant matters, actively seeking their participation in a range of activities
  • ensure that fans have a considerable say in running the club through the appointment of the chairman of the society as chairman of the club along with other directors on the club board.
  • make its stadium facilities available for a range of community use
  • operate in close partnership with the Well Society and Community Trust