The Well Society aims to have a controlling shareholding in Motherwell as a community-based football club
The principles on which the club will be run are to:
- attract players of the highest calibre and play at the highest level in accordance with its available resources
- support the development of a successful Youth Academy, encouraging local young players not only to develop their footballing skills but also their broad education and training. The Academy will be a source of talent to be nurtured and encouraged, giving local youngsters the chance to succeed
- be managed by appropriately qualified coaches who have empathy with the aims and values of a community club and Motherwell in particular
Governance and Finance
- appoint directors based on their qualifications, skills and experience in accordance with Well Society members’ wishes.
- run on a financially sustainable basis. Its budget will be established and implemented in accordance with realistic assumptions about projected income and expenditure. It will plan to at least break-even or achieve a modest annual surplus
- generate income through a number of revenue streams including, for example, attendance fees, commercial activities, season ticket sales, and sale of players
- be efficient and cost-effective
- avoid administration by formulating and maintaining a financially sound, self-sufficient business model, ensuring the club operates within its means.
Community and Fan Participation
- be an exemplary community-focused, family-friendly football club, operating for and on behalf of its fans and the community as a whole
- productively engage with the fans and community organisations, businesses, sponsors, schools and colleges, and other key stakeholders
- communicate regularly with fans through a variety of media
- consult shareholders, fans and community stakeholders on significant matters, actively seeking their participation in a range of activities
- ensure that fans have a considerable say in running the club through the appointment of the chairman of the society as chairman of the club along with other directors on the club board.
- make its stadium facilities available for a range of community use
- operate in close partnership with the Well Society and Community Trust